Beadon Road

The 1.5 acre site in central Hammersmith has lain empty for many years, an eyesore in the busy town centre.

The redevelopment proposal is for an office led, mixed-use scheme with restaurants and a cinema with a new landscaped public realm area.

The building will be a landmark in the town, and its use of curved surfaces both on plan and in elevation soften the impact on its immediate neighbours. This approach which uses curved forms presents a less aggressive form in the streetscape.

The building is multi facetted. At street level, the perception is a dynamic, active street frontage, while longer views perceive a smooth, coherent form as stepped terraces and roof top paraphernalia are contained within a louvered screen serving to unify the overall concept as well as providing solar shading to the southern elevation.

The use of glass and metal demonstrates a confidence in the building form and reinforces the modernity inherent in the design concept.

The brief includes achievement of BREEAM ‘Excellent’.

Office 42,000 m2
Restaurants/Retail 1,500 m2
Cinema2,000 m2